India Turns Pink, an NGO dedicated to breast cancer awareness, collaborates with women entrepreneurs to promote this vital cause. Every October, they host a month-long event at Chennai Airport, known as "Pinktober." This initiative aims to raise awareness about breast cancer and its prevention through various activities and informational campaigns. The event leverages the high foot traffic at the airport to engage with a diverse audience, providing educational resources and fostering conversations around breast cancer. By partnering with women entrepreneurs, the NGO not only amplifies its outreach but also supports and highlights the contributions of women in the fight against this disease.