India Turns Pink, an NGO dedicated to breast cancer awareness, has been collaborating with social media influencers and celebrities for approximately a decade. Their efforts have been particularly focused on raising awareness at Chennai Airport. By leveraging the reach and influence of these public figures, the organization aims to educate the public about breast cancer, promote early detection, and encourage women to undergo regular screenings. This initiative not only helps in spreading crucial information but also fosters a supportive community around breast cancer awareness, significantly impacting the public’s understanding and approach to this vital health issue.